Clarion Events recently unveiled the new exhibition, scheduled to take place from May 13th – 15th 2014 across three halls at the Birmingham NEC, as an addition to its global security and defence portfolio.
The event is focused clearly on the UK and European distributor, reseller and installer communities and the organiser has now unveiled some details regarding the pricing model for the event.
It has been confirmed that the first 50 exhibitors to sign up for Security Technology Live will benefit from stand space rates at just £200 per square metre – regardless of the stand size. Clarion Events claim this ‘Founding 50’ special rate has already attracted a number of exhibitors.
The organisers reckon the shorter period of the event – Security Technology Live will run for three days rather than the more traditional four – will allow exhibitors to benefit from a number of savings in order to maximise the ROI of attending.
In addition, Clarion Events hope a directed marketing focus on the commercial and residential installer community will mean exhibitors can benefit from the targeted audience attending the NEC in May 2014.
Tim Porter, Managing Director at Clarion Defence and Security, said: “By running Security Technology Live over 3 days we are not only helping our exhibitors save money on setting up for the show, we’ve also been able to reduce our own venue costs significantly too and we feel it is only fair to pass these savings onto exhibitors in the form of lower prices than those of comparable 4-day shows.
“Exhibitors at Security Technology can be confident that Clarion will be investing 100% of our marketing budget into attracting the security channel and installer demographic from across the UK and Europe. If your market is the security channel, every penny we spend goes into attracting the visitors you want to meet”